
Case Study: Apple Inc. and the Power of Branding through Graphics and Logo
Apple Inc. is one of the world’s most recognizable and successful brands, and its graphics and logo have played a key role in its success. Apple’s logo, the iconic bitten apple, has become synonymous with the company’s brand and its commitment to innovation, simplicity, and elegance. In the early days of Apple, the company’s logo was a simple rainbow-colored apple with a bite taken out of it. Over the years, the logo has evolved to become a sleek, monochromatic apple,